Values & Behaviors App

Coming Soon

Transform organizational insights through behavioral science. Our app uses stack-ranking methodology to reveal team dynamics and decision-making patterns that traditional surveys miss.

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Reveal Your True Culture

Many organizations are unhappy about their culture, yet they keep diagnosing it the same way: traditional surveys that ask people what they believe.

Unfortunately, beliefs don't change organizations — behaviors do. A checkbox that says "Strongly agree" is useless when the same person will still stay silent in tomorrow's meeting rather than challenge the boss. Worse, self-report triggers social-desirability bias: employees tell you what sounds good, not what they actually do.

The result? Culture budgets are set on distorted data and large initiatives fizzle because no one ever measured the behaviors they were supposed to change.

Our comparative-judgment app fixes this by focusing on observable behavior. User order problematic behaviors by observed frequency. No more saying "Agree" to every question. Ordering behaviors requires judgement, and human comparative judgment is the gold standard of human assessment.

Key Benefits

Unambiguous Rankings
Comparative judgment—the gold standard of human assessment—replaces subjective Likert scales with clear, actionable rankings that eliminate interpretation variance.
Neighbor Polling Accuracy
Employees report what they observe in their teams, not self-opinions—a method proven in election polling to reduce social desirability bias.
Built-in Reliability Scores
Track response consistency, completion time, and attention metrics to identify and weight high-quality responses, ensuring data integrity.
Behavior-First Insights
Concrete behavioral descriptions replace vague value statements, showing what actually happens versus what people wish happened.

Technical Capabilities

Comprehensive Demographics
Capture detailed organizational data including function (based on Michael Porter's value chain), tenure, seniority level, and industry classification using North American Industry Classification System categories.
Multi-Tier User Management
Three distinct user types enable scalable deployment: members (survey participants), client administrators (organizational point persons), and system administrators.
Stack-Ranking Methodology
Humans excel at relative comparisons rather than absolute ratings. Users compare statements against each other instead of rating items on arbitrary scales.
Behavioral Science Foundation
Built on rigorous behavioral science principles, the application moves beyond traditional surveys to provide data that directly enables better organizational decisions.

Analytical Output

Behavioral Strengths and Weaknesses: Clear identification of the five highest and lowest observed organizational behaviors based on comprehensive ranking data.
Alignment Metrics: Precise measurement of consensus levels across different statements, identifying areas of strong agreement versus disagreement within the organization.
Segmented Analysis: Examine results by organizational function, tenure, or other demographic variables to identify patterns and disparities across different groups.
Category-Based Insights: Systematic organization of findings into meaningful behavioral categories with average ranking calculations.

Strategic Value Proposition

What makes insights truly valuable? Data that enables decisions previously impossible to make. Rather than collecting information that confirms existing assumptions, our tool reveals specific patterns of observed behavior and value alignment.

Leadership gains concrete data for addressing cultural and operational challenges. The application excels at surfacing disagreements about organizational values, which often underlie strategic conflicts. By quantifying these differences and their distribution, organizations can act upon behavioral insights immediately.

Transform Your Organization

Ready to move beyond traditional surveys? Our Values & Behaviors App delivers the behavioral insights your organization needs to make better decisions.