- 0
Meta-frame: Define the game
Agree on the decision statement and time horizon. Are we choosing a budget option, designing a digital portfolio, or redefining the digital strategy?
- 1
Strategic outcomes: Why we care
Lock the three to five KPIs that matter (e.g., member profit share, relevance, sustainability) and weight them. Every project must show its contribution here.
- 2
Guardrails: What we will not violate
Translate the CFO and CRO concerns into numbers: annual spend band, risk thresholds, and people capacity limits.
- 3
Capability themes: Where we build muscle
Cluster work into foundations, member experience, growth adjacencies, and risk & compliance. Each exec can see their frame represented without hijacking the whole decision.
- 4
Portfolio mix: How many chips in each bucket
Use a simple multi-criteria scorecard and sensitivity analysis. Make API integration and key risk projects mandatory elements rather than debatable options.
- 5
Business cases: Which projects clear the bar
For each candidate project, estimate impact on KPIs, full life-cycle economics, and risk profile using outside reference classes, not wishful estimates.
- 6
Delivery model: Build, buy, or hybrid
Apply a repeatable decision tree that weighs cost of delay, internal capability, and vendor risk instead of politics or preference.
- 7
Sequencing: When and in what order
Construct a rolling 18-month road-map with explicit dependencies and buffers, so CRO's and COO's capacity concerns are respected in the plan.
- 8
Decision record: Who owns what
Document the decision, rationale, owners, and review dates. This kills re-litigation and anchors future debates in a shared memory.